Tag

next best action
Next Best Action
1 minute Andy Frawley, CEO of V12, discusses how emotion impacts marketing.
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Next Best Action
< 1 minute Andy Frawley discusses the new marketing business environment.
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Marketing Data
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...
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Next Best Action
(> 1 minute) Andy Frawley discusses how the concept of customer connections is evolving. Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
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Next Best Action
(1 minute, 31 seconds) Andy Frawley discusses his career path and what led to writing his book, Igniting Customer Connections
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Next Best Action Content King
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it applies directly to the reader’s life at the...
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customer experience
“You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA.
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