Customer Experience
by Larisa Bedgood, V12 Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands...
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Retail Marketing 2020
by Marketing Evolution With 2020 upon us, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience this year. Already, customers are capable of making purchases at any time and place, giving them a considerable amount of control over their path to purchase. To stay relevant with these consumer-centric trends in retail,...
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Marketing Data
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...
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