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Social Media Marketing
Social Media Marketing
Article by eMarketer Although the US has begun to reopen post-pandemic, certain trends that started during lockdowns will continue to grow this year. We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion, as noted in our June 2021 report, “Social Commerce Forecasts 2021: How a Trend ‘Made in China’...
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Social Media Marketing
by Chief Marketer A recent Sprout Social report about consumer and marketing trends on social media suggests that marketers should use Facebook most frequently to reach consumers in 2021 and make customer service a priority via social, according to reporting from PRNEWS. The survey questioned 1,002 U.S. consumers and 1,001 U.S. marketers in early April 2020 and...
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Social Media Marketing
by Pamela Bump, HubSpot Over the past year, we’ve seen a shift in the way brands promote their products or services on social media.  And, as social media popularity continues to grow — we reached over 3.6 billion social media users globally in 2020 — brands aren’t just wondering how they’ll engage huge social media audiences next year. They’re...
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Social Media Brand Engagement
By Marketing Charts The pandemic did a lot to push up the amount of time people spend on social media. In fact, Sprout Social’s The State of Social Media report shows that more than half of consumers surveyed have increased their social media use either significantly (27%) or slightly (27%) compared to a year ago. Increased social media...
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Social media Marketing
by Chief Marketer Social media as a marketing channel has come a long way—from “nice to have” to “must-have.” More than a third of executives recently surveyed by The Harris Poll for Sprout Social declared that devoting more resources to social media marketing was “absolutely essential.” Another 44 percent deemed it “very important.” And businesses...
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Social Media Marketing
by Marketing Charts About one-third (34%) of US consumers follow brands they like on social media, while about 1 in 5 (18%) follow brands they are thinking of buying something from. So says a report [download page] from GWI. The Q2-Q3 2020 survey of more than 51,000 US internet users found that social media users have mixed...
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Social Media Marketing
by ClickZ The 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global retail leaders. 30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus...
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Social Media Marketing
by Phoebe Jowett, Contributor to Digital Doughnut First, we should start by addressing the elephant in the room: 2020. I think it’s safe to say none of us will be sad seeing the back of that year. But while 2020 brought us a year of sadness, change, and isolation, a lot of good has come...
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